Friday, May 16, 2008

Marketing & Advertising

The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases;

5 Resources in this category:

1. Ad*Access;

Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.

2. AdFlip; is the world's largest search-able database of classic print ads. You can search by category, by decade, even by year. The 'what are you looking for' search box allows you to type in a brand name and even a specific model name. Won't guarantee that you will always get a match, but you may be surprised at what is lurking deep in our archives." Ads date back to the 1940's and feature all types of products. A great resource if you need ads, but don't want to destroy magazines to get them.

3. Advertising World;

Resources for advertising & marketing professionals, students, and teachers. This site includes briefly annotated links to information and resources on many topics related to advertising and marketing. For links to basic advertising information, such as terminology, principles, and concepts used in this field, as well as current news stories, go to the following section News and Principles. The site is search-able.

4. The Commercial Closet;

The World's Largest Collection of Gay Advertising... The Commercial Closet is a unique, non-profit education and journalism project that charts evolving worldwide portrayals of the gay community in the most powerful cultural media of our time: mainstream advertising. This site will introduce you to hundreds of sexy and surprising advertisements spanning more than a quarter century.

5. CreatAbiliTOYS!;

This museum is a collection of over 650 advertising icons spanning a century of American history. The primary mission of the Museum is to keep alive the most successful (and not so successful) advertising campaigns of today and yesteryear. In addition to the full Museum exhibit where the items can be looked at individually with a bit of their history included, the site contains information on what makes something a collectible, how to determine its value, types of collections and their quality ratings.

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