Advertising

I've been pretty busy with ads lately. I signed up with 3 advertising ads communities. "Project Wonderful", "Advertlets, and "AdFlip".

So, trying to work with 7 blogs and 3 advertisement exchanges, Entrecard, spottt, and Banner Exchange, I've managed to totally blogged down. I feel a burn out coming on.





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Marketing & Advertising

The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases;


5 Resources in this category:

1. Ad*Access;

Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.

2. AdFlip;

adflip.com is the world's largest search-able database of classic print ads. You can search by category, by decade, even by year. The 'what are you looking for' search box allows you to type in a brand name and even a specific model name. Won't guarantee that you will always get a match, but you may be surprised at what is lurking deep in our archives." Ads date back to the 1940's and feature all types of products. A great resource if you need ads, but don't want to destroy magazines to get them.

3. Advertising World;

Resources for advertising & marketing professionals, students, and teachers. This site includes briefly annotated links to information and resources on many topics related to advertising and marketing. For links to basic advertising information, such as terminology, principles, and concepts used in this field, as well as current news stories, go to the following section News and Principles. The site is search-able.

4. The Commercial Closet;

The World's Largest Collection of Gay Advertising... The Commercial Closet is a unique, non-profit education and journalism project that charts evolving worldwide portrayals of the gay community in the most powerful cultural media of our time: mainstream advertising. This site will introduce you to hundreds of sexy and surprising advertisements spanning more than a quarter century.

5. CreatAbiliTOYS!;

This museum is a collection of over 650 advertising icons spanning a century of American history. The primary mission of the Museum is to keep alive the most successful (and not so successful) advertising campaigns of today and yesteryear. In addition to the full Museum exhibit where the items can be looked at individually with a bit of their history included, the site contains information on what makes something a collectible, how to determine its value, types of collections and their quality ratings.




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Spott

I joined Spott today, its sort of like Entrecard drop. You drop ads but you have different things happen with Spott.

Founder of Spott Philip Kaplan speaks out;

Hello!

So in all the hoopla surrounding the launch of Spottt two days ago, I haven’t had a chance to write our first blog post. So… here we go. :)

There’s a lot we plan to post here:

• Tips for making images that get high click-through rates
• Stats & details about the Spottt community
• Featured sites & Spottts
• Drawings of cute dogs
• And so on

So put your email address in the “subscribe” box to the right, to make sure you get the updates.

To start things off, I’ll list some stats. We’ll continue to post interesting stats here in the blog, in addition to releasing tools that help you learn more about the Spottt community as it relates to your own site. But here are some general stats, approximately 52-hours since launch:

• Users: 952
• Sites: 640 (apparently some of you slackers haven’t put the code on your sites yet)
• Total pageviews per day: Around 500,000
• Image with highest clickthrough rate (10%):

Okay, here is the weird thing. The image with the highest clickthrough rate (CTR)? The one with the squirrel? That’s for my personal site. I was apprehensive about posting this finding here, because people might think that I somehow rigged the system to give my image a higher percentage of clicks-to-impressions. But I didn’t.

I was surprised. Today, that image was shown 1,237 times, and clicked 129 times, on the same sites as everyone else’s Spottt. I have Spottts on 4 other sites, which aren’t doing quite as well. So the question is, why do people love that image so much, and what can we learn from it? More research is needed.

I’ll put together a blog post with the top-1o Spottt images with the highest CTR, and possibly lowest CTR. That should give us more info about what makes people click, and what does not.

Stay tuned, and thanks for using Spottt!

Rock on,
Philip Kaplan
Founder, Spottt

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